How to Use Google to Fill Your Yoga Studio

Every morning, someone in your neighbourhood scrolls through their phone looking for a yoga class to add calm to their day. Yet if your studio doesn’t show up in Google’s map pack, or if AI assistants can’t pull your schedule in answer to a simple search, those seekers will drift elsewhere. In this article—written in a warm, magazine-style tone—we’ll demystify the technical steps you need. No jargon, just clear explanations and real-world tips to help your studio glow in local search. Plus, discover how our free site audit at glafos.com can point out exactly what to fix, even if you’re not a tech whizz.

Find your ideal student

Picture Emma, a busy office worker at King’s Cross. It’s 5 pm, her shoulders ache, and she types “yoga near me” into Google. On her screen, a neat map pops up, listing studios with photos, hours, and star ratings. That’s the map pack—the golden window to local attention. Claiming and polishing your Google Business Profile is akin to rolling out a welcome mat for curious visitors. It’s your digital storefront, ready to greet the people who need you most.

Claim your digital storefront

When you think of Google, you probably imagine blue links on a white page. But for local businesses, Google Business Profile is the real estate that matters most. Verifying your profile is free and takes only minutes. Go to google.com/business, sign in with your studio email, and follow the prompts. Google will send a PIN by postcard or phone; enter it to prove you’re the rightful owner.

Once you’ve verified, every field counts. Use your exact studio name as it appears on your door, list opening hours accurately, and add class types like “gentle flow” or “power yoga”. Upload at least ten vibrant photos: natural light flooding your studio, smiling instructors guiding a class, and even a brief video tour that lets newcomers peek inside. Studies show profiles with videos see 35 percent more engagement.

Finally, invite students to leave short reviews on your profile. Every time you respond—“Thank you, Priya, for your kind words about our sunset flow”—you signal to Google that people love your studio. And that, in turn, helps you surface higher in local searches.

Present your timetable in plain sight

Even if your Business Profile sends visitors to your website, an old PDF timetable will leave them guessing. Instead, embed your class schedule directly in your page’s HTML under a clear heading. Here’s how that looks in simple terms:

Create a section titled “Weekly yoga schedule in Camden Town”. In WordPress’s Gutenberg editor, insert a Heading block and choose “H2.” On Squarespace, drag in a Text block and style the first line as Heading 2. In Wix, add a Text element, select “Heading 2,” and type your title.
List your sessions immediately beneath: Use the list function in your editor rather than pasting an image. Google and AI assistants, like ChatGPT, recognise H2 tags and the lists that follow as discrete answers. That means your timetable can surface in featured snippets or conversational replies without any extra effort.

Monday 7 am – Gentle flow
Wednesday 6 pm – Vinyasa fundamentals
Friday 5 pm – Restorative yoga

By front-loading your schedule under a single, descriptive heading, you turn your page into an easy snippet for AI tools. For more on how AI extracts paragraphs, see “The rise of AI search: from pages to paragraphs” on our blog.

Smooth your mobile experience

Local searches happen on the go, often on a small screen with a spotty connection. If your page takes more than three seconds to load, Emma will tap away to the next studio. Thankfully, there are straightforward steps you can take.

Begin with Google’s PageSpeed Insights. Enter your site’s address and review the suggestions. You’ll likely see three familiar tips:

Compress your images: Large photos can be shrunk without noticeable quality loss. WordPress users can install plugins like Smush or ShortPixel; Squarespace and Wix users should upload images at the exact size they appear on the page.
Minify and defer scripts: Excessive JavaScript can block your content from appearing quickly. On WordPress, autominimise your code with plugins like Autoptimize. On other platforms, reduce embedded widgets and choose built-in performance options.
Enable browser caching: Serving a saved copy of your page to return visitors speeds up load times dramatically. Most site builders provide an easy toggle or plugin to manage caching.

Each half-second you shave off your load time can boost engagement by up to 10 per cent. That means more visitors staying to review your schedule and book a class.

Let your students speak

Nothing convinces a newcomer like a heartfelt recommendation from someone just like them. By adding Review schema to your page, you tell Google exactly where your genuine testimonials live. When done correctly, you may earn star ratings and highlighted quotes in search results:

If the code feels daunting, paste it into your site’s header using a plugin or built-in code injection:

WordPress: Install “Insert Headers and Footers” and paste under Settings → Insert Headers and Footers.
Squarespace: Navigate to Settings → Advanced → Code Injection, then paste in the Header field.
Wix: Go to Settings → Tracking & Analytics → New Tool → Custom, choose Header, and paste.

Finally, validate with Google’s Rich Results Test. Seeing your stars appear is a quiet triumph—and a powerful trust signal.

Spotlight your special events

Whether it’s a full-moon yoga workshop or a community charity class, Event schema ensures your dates and times appear directly in search results. Here’s a template to get you started:

Use the same code injection steps as for reviews. A day or two later, search that exact workshop title on Google and you’ll see an interactive result with date and time—like a digital flyer in the sky.

Optimise your URLs and breadcrumbs

A clear URL is like a friendly signpost. Instead of /page?id=123, opt for /camden-town-yoga-schedule. This practice:

Helps Google infer your page topic
Guides visitors who glance at the URL
Bubbles up as breadcrumbs (Home > Classes > Camden Town Schedule)

Most site builders allow you to customise URL slugs as you create a page. Take a moment to rename any default, number-based URLs to something meaningful—your future students will thank you.

Test your work in sixty seconds

Rolling out these improvements may feel like mastering a complex flow, but our free site audit at glafos.com makes it effortless. In under a minute, the tool scans your site and delivers a clear, jargon-free overview of what’s technically working—and what isn’t. You’ll see exactly whether search engines and AI can read your headings, lists, reviews and event details, and whether they truly grasp what services you offer. Simply enter your URL, click Run your free report, and receive a concise report that shows you precisely what to fix so your studio can welcome more students.

Filling your yoga studio should feel as relaxing as your classes. By claiming your profile, structuring your schedule for both humans and machines, improving mobile performance, adding schema magic, and polishing your URLs, you’ll transform local searches into bookings. And if you’d rather focus on perfecting your downward dog than tweaking code, head to glafos.com for your free audit—so your studio can shine in every search. Namaste.

Photo by Chelsea Gates